The Lore
March 27, 2026
Tiger Woods rolls his Land Rover doing 60 in a 30mph zone on Jupiter Island, Florida. Clips a truck. Car flips onto its side.
At the scene
Officers search his pockets. Left pocket: two hydrocodone pills. Right pocket: a pack of TGRT "Focus" pouches โ marketed for "cognitive support and mental performance."
The irony
He was carrying Focus pouches and couldn't focus on the road. His own words: "I looked at my phone and boom."
The fallout
DUI charge. Not guilty plea. Bodycam footage goes nuclear. Memes flood the internet. Tiger misses the 2026 Masters. Flies to Switzerland for treatment.
Now
$FOCUS is born. Not financial advice. Not driving advice either. Stay focused out there. ๐๐๏ธ